When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we may also automatically receive your computer’s internet protocol (IP) address in order to aid security and provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.
We have a legal duty to protect any information we collect from you.

How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at: Purity Brands Ltd 22 Wycombe End, Beaconsfield, HP9 1NB, United Kingdom

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Here is a list of the principal cookies that we use. We’ve listed them here so you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
Third party cookies may also be employed from time to time to provide a better service and/or visitor experience. Where this occurs, we will never reveal or share any data which is private or personal or that might reveal your identity or contact details or compromise your security in any way.

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail to Purity Brands Ltd, 22 Wycombe End, Beaconsfield, Bucks, HP9 1NB, United Kingdom

ADDENDUM 1 - General Data Protection Regulation (GDPR) 

GDPR came into force on 25th May 2018 and aims to protect EU individuals against the misuse of their personal data; the sharing of their data outside of the EU; and makes their data more transparent so an individual can change, correct or delete their data more easily.

Under the General Data Protection Regulation (GDPR) (EU) 2016/679, we have a legal duty to protect any information we collect from you.

We have always taken your privacy and the use of your data as a privilege and neither sell or share your data with any third party who is unconnected with the processing of your transactions (which are properly encrypted and protected) nor do we ever buy in data lists.

If you receive communications from us it is only because you have asked us to contact you; or in connection with a transaction you have entered into with us. At any time, you can ask us to alter or remove the data we hold about you:

by email to

by post to: The Data Controller, Purity Brands Ltd, 22 Wycombe End, Beaconsfield, HP9 1NB

Subject to any restriction in law or if a transaction is awaiting completion, we will comply with your request without delay.

This privacy policy governs how we treat, use and secure your data.

We have provided an email notification to every EU based individual who has transacted with us or who has previously expressly consented to us contacting them.

If you do not recall given this consent and/or no longer wish to receive further communications from us, please unsubscribe by clicking on the link provided in all our non-transactional emails.

If you wish your data to be altered or deleted, please contact us (as identified in the paragraph above) and confirm what action you would like us to take. You can also delete your data by deleting your online account (if applicable).

On occasion, we amend your data by correcting spelling or similar errors in your personal data when you transact with us in order to fulfil your orders or provide you with specific order information. We also update our records when you voluntarily supply us with additional data to meet your requests, including telephone contact details or your email address in the case of order updates or stock availability requests.

In processing orders and order requests, we use third party plug-in apps which assist us in printing your order receipts or mailing labels. No data is shared externally with these third parties.

In processing payment information, we rely on our payment providers and retain no credit card or similar payment details. In processing card data, our payment provider processes payments in Ireland in accordance with GDPR and further information is available at

Should you have any questions or wish to clarify how any aspect of the new Regulation applies to any data we hold on you, please contact us.